This changes everything
Heat is the essence of many things in life. It warms us, nurtures us, and feeds our planet. At Philip Morris International, we were inspired by the power of heat to develop a better alternative to smoking — and, thus, IQOS was born. Backed by science and our exceptional HeatControl™ Technology, IQOS heats tobacco rather than burning it - giving you the true tobacco taste with benefits that traditional smoking just can’t deliver; no cigarette smell, no ash and no smoke.
From our family to you
Tougher, faster, better. Contemporary design, improved functionality, wide range of customization options, quite literally our best IQOS ever.Compare
Our all in one pocket size solution; alone or to complement your IQOS experience - uninterrupted moments.Compare
Classic, intuitive and user-friendly, this device is perfect for all your moments.Compare
Benefits of IQOS
Discover the IQOS benefits
There’s no shortage of reasons to love your IQOS. IQOS is free from fire, ash and smoke delivering cigarette- like satisfaction without the cigarette like smell. IQOS is the better alternative to smoking cigarettes.
Our best IQOS ever has arrived
The IQOS 3 - tougher, faster, better. We would also like to introduce our new IQOS 3 MULTI. The wait is over. Allowing for 10 back-to-back sessions without needing to charge; it’s as easy as it gets.Discover IQOS 3
Our best IQOS ever has arrived. IQOS 3 - with its new compact and ergonomic design, take a moment to learn about our new IQOS ProtectPlus(™) System - redefined protection and reliability for your IQOS.Discover IQOS 3 MULTI
Every element counts
Behind each IQOS device are years of scientific research and technological expertise. It was our dream and our team of scientists’ ingenuity that enabled us to develop HeatControl™ technology. HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco. IQOS deliver the best when it comes to science and technology.
Make it yours
Your IQOS is as much a reflection of your personality as you want it to be, so have some fun with it. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.CUSTOMIZE YOUR IQOS
Real flavor. Remarkable satisfaction.
Let's find your perfect variant. Introducing HEETS™, the new way to enjoy tobacco.
Designing a smoke-free future
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.LEARN MORE
- This changes everything
- From our family to you
- Benefits of IQOS
- Our best IQOS ever has arrived
- Every element counts
- Make it yours
- Real flavor. Remarkable satisfaction.
- Designing a smoke-free future