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Tobacco enjoyment as it should be.

There's no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette like satisfaction without the cigarette like smell. IQOS is the better alternative to smoking cigarettes.
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A change in perspective is all it takes.


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From our family to you

Tougher, faster, better. Contemporary design, improved functionality, wide range of customization options, quite literally our best IQOS ever.
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Our all in one pocket size solution; alone or to complement your IQOS experience - uninterrupted moments.
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Classic, intuitive and user-friendly, this device is perfect for all your moments.
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Every element counts

Make it yours

Your IQOS is as much a reflection of your personality as you want it to be, so have some fun with it. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.
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HEETS

Lets find your perfect flavour. Introducing HEETS, the new way to enjoy tobacco.
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Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.
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