Tobacco enjoyment as it should be.
There's no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette like satisfaction without the cigarette like smell. IQOS is the better alternative to smoking cigarettes.
A change in perspective is all it takes.
As humans, we move forward. And always find a better way. Together, we find something amazing every day.
A change in perspective is all it takes. Welcome to the world of IQOS. Where things are simply amazing.
Better just got better.
Inspired by your feedback, designed around your needs and in one rhythm with your way of enjoying tobacco.
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Every element counts
Behind each IQOS device are years of scientific research and technological expertise. It was our dream and our team of scientists’ ingenuity that enabled us to develop HeatControl™ technology. HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco. IQOS delivers the best when it comes to science and technology.
Make it yours
Your IQOS is as much a reflection of your personality as you want it to be, so have some fun with it. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.
CUSTOMIZE YOUR IQOS 
HEETS
Lets find your perfect flavour. Introducing HEETS, the new way to enjoy tobacco.
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Designing a smoke-free future
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.
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- Home
- This changes everything
- From our family to you
- Benefits of IQOS
- Every element counts
- Every element counts
- Make it yours
- Real flavor. Remarkable satisfaction.
- Designing a smoke-free future