How IQOS works
State of the art technology and pioneering science is the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of tobacco enjoyment. And with IQOS, we’ve achieved just that. Through IQOS HeatControl(™). Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco – no flame, no smoke, no ash, no fuss.