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Discover the benefits of IQOS

A better alternative to smoking cigarettes

A better alternative to smoking cigarettes

The smart way to enjoy real tobacco taste

The smart way to enjoy real tobacco taste

If you are looking for an alternative to smoking, IQOS is your best solution. Experience the true taste of real tobacco along with benefits that traditional cigarettes just can't provide. IQOS has 90% less harmful chemicals* compared to cigarettes. Switching completely to IQOS is likely to present less risk to your health than continuing to smoke.<br/> Important information: This does not mean IQOS is risk free

The smart way to enjoy real tobacco taste

If you are looking for an alternative to smoking, IQOS is your best solution. Experience the true taste of real tobacco along with benefits that traditional cigarettes just can't provide. IQOS has 90% less harmful chemicals* compared to cigarettes. Switching completely to IQOS is likely to present less risk to your health than continuing to smoke.<br/> Important information: This does not mean IQOS is risk free

Discover the pleasure of heated tobacco.

Discover the experience of heated tobacco

IQOS HeatControl™ Technology is what sets us apart from traditional cigarettes. By heating your tobacco, rather than burning it, IQOS delivers only the true taste of real tobacco.

No fire, no burn

Unlike cigarettes, IQOS can’t burn you, others around you, pets, clothes, furniture — or anything. Since no tobacco is burned and, thus, no fire is involved, there’s no lit end to do any damage or falling ash that makes a mess.

No smoke

Leave smoke behind. Way behind. With IQOS, no tobacco burns so no smoke is produced, the heating of tobacco with IQOS produces an aerosol that dissipates more quickly.

Smell like you, not like smoke

With IQOS you can now enjoy cigarette-like delivery but without the cigarette-like smell. You can now enjoy your tobacco while being less likely to bother those around you